Laura Skyum

Design, art direction & visual systems

Focus

+ Visual systems

+ Art Direction

+ Motion design

+ Digital Design

+ Creative Coding & AI

I’m a Copenhagen-based graphic designer and art director who likes ideas that can grow beyond a single execution. I usually start with one clear thought and explore how it can stretch across identities, campaigns, motion and digital experiences.

I’m drawn to strong typography, movement and details that make the work feel unexpected and human. Some projects call for something loud and playful; others need to be quiet and precise. I’m happiest somewhere between structure and experimentation - with enough of a system to hold everything together, and enough freedom for the work to stay alive.

Experience

2025–26 Global Senior Designer, Podimo

Developed global brand identities, campaigns, and creative concepts across markets, translating strategic ideas into visual systems, motion, and digital experiences.

2023–25 Co-founder, 9tofive

Co-founded a creative studio working with branding, visual identity, and digital design for clients in the cultural, lifestyle, and tech sectors.

2021–23 Art Director, Soundvenue Creative

Developed campaigns, brand identities, and digital content at the intersection of culture, media, and commercial strategy.

2021 Graphic Designer, Gestuz

Created visual assets for campaigns, e-commerce, and social media across digital and print for Danish fashion brand Gestuz.

2021–22 Freelance Graphic Designer

Worked independently with clients ranging from cultural institutions to startups, delivering branding, editorial design, and digital assets.

2019–20 Internship, Femmes Regionales

Supported the creative team in developing concepts, graphics, and photoshoots for fashion and lifestyle clients.

Education

2017–20 DMJX – Danish School of Media and Journalism

PBA in Visual Communication

2016 Den Skandinaviske Designhøjskole

Visual Communication Course (6 months)

2011–14 Upper Secondary School (STX)

General High School Diploma