Hi, I’m Laura, a graphic designer and art director based in Copenhagen. I work across visual identities, campaigns, motion and digital experiences — from concept and visual direction to final design.
Dag & NachtVisual identity

Dag en Nacht Media is a Dutch podcast network built around distinctive voices, curious stories and a broad range of perspectives.

The identity balances sharpness with warmth, combining an editorial foundation with bold colour, expressive typography and a playful visual system across digital and social formats.

+ Visual identity
+ Art direction
+ Motion design
+ Social design
+ Brand guidelines
SætterVisual identity

Sætter is a series of copper shelving units created by Caroline Bahrenscheer, where craftsmanship, material love and aesthetics go hand in hand.

The identity draws subtly on Japanese aesthetics: simplicity, presence and respect for materials.

+ Campaign identity
+ Art direction
+ Motion design
+ Print design
+ Social design
Sport on PodimoCampaign identity

“Kampen stopper aldrig” is a campaign platform created to bring Podimo’s sports podcasts together under one distinct expression.

The visual identity translates this constant energy into a bold and flexible system, bringing everything that continues beyond the final whistle into one campaign universe.

+ Campaign concept
+ Art direction
+ Motion design
+ Social design
Reflect 2025Campaign identity

Reflect is Podimo’s end-of-year campaign, transforming listener data into a playful portrait of the year in podcasts.

Bold typography, circular data patterns and moving fields of light frame each personal insight as a moment worth celebrating.

+ Campaign identity
+ Art direction
+ Motion design
+ Packaging
+ Social design
PodadsVisual identity

Podads is one of Denmark’s leading podcast agencies and advertising platforms, connecting brands with some of the country’s biggest podcasts.

The identity was refreshed to give the brand a more confident, contemporary and distinct expression — balancing a clear, professional foundation with a more playful and tactile visual language.

+ Visual identity
+ Motion design
+ Presentation design
+ Brand guidelines
+ Print design
RustVisual identity

Visual identity for Rust — an iconic venue, bar, nightclub and event space in Nørrebro that has been around since 1990.

The identity celebrates its origins with a raw aesthetic influenced by Copenhagen’s underground and punk’s uncompromising expression.

+ Visual identity
+ SoMe
+ Motion design
+ Design guide
+ Wayfinding
+ Merch
Zeit.GuideDigital campaign

Zeit.guide is a digital campaign for Visit Germany that encourages travellers to choose Germany as a nearby destination instead of opting for long journeys.

The website helps people explore vibrant cities, culture, gastronomy and nature — and consider slower ways of travelling closer to home.

+ Visual identity
+ SoMe
+ Motion design
+ Design guide
+ Wayfinding
+ Merch
Carpark FestivalVisual identity

Carpark Festival is a volunteer-driven, non-profit festival created by local enthusiasts and dedicated volunteers. Since 2014, the festival has transformed the grey concrete landscape beneath Bispeengbuen into a cultural gathering spot, where music from the Danish underground scene, art installations, and community activities bring life and energy to the urban space.

The visual identity reflects the spirit of the festival: colorful and dynamic. With a design that contrasts the raw concrete surroundings, the identity captures attention and conveys the festival’s playful and inclusive character.

+ Visual identity
+ SoMe
+ Motion design
+ Brand guidelines
+ Wayfinding
+ Merch
Tak RockCampaign identity

During the COVID-19 epidemic, the country's live venues shuttered, leading to a congestion in the live music industry. After a two-year shutdown, many bands found themselves waiting for opportunities to perform.

Tak Rock is rallying for the cause of rock by promoting the future of Danish rock through ambassadors, playlists, recommendations, and support for emerging talents.

The campaign's identity draws inspiration from protest movements, expressing itself loudly, boldly, and directly to resonate with Tak Rock's mission for the Danish rock scene.

+ Campaign identity
+ Art direction
+ Motion design
+ Packaging
+ Social design